Recession Creates Families of TV-loving Techies
Cardiff (PRWEB) November 17, 2009
The nation’s telly fans are becoming an increasingly technology savvy and sophisticated bunch according to Argos, the UK’s leading general merchandise retailer. With the recession driving families to spend more time at home, television and film lovers are finding a compromise by opting for bigger screens, better pictures and more features at their fingertips.
Argos sells more TVs than any other brand, around one in five of all TVs bought in the UK in the six months to July 2009*, which is the equivalent to nearly two television sets for every minute of every day. Now Argos is reporting that it’s high-tech TVs that are seeing the nation through tough times.
Argos managing director, Sara Weller says: “Over the last six months TVs have been an important area for us with strong demand for higher levels of technology at a lower price. The recession has clearly been a factor here, as our customers have been spending more time in their homes and want to entertain their families the best they can. We also have the World Cup and Winter Olympics coming up, which are always ‘appointment-to-view’ occasions. Signs are that many customers are preparing early and glad to have something to look forward to.”
Argos also sold around one in four set top boxes in the UK and expects growth to continue in this area as digital switchover moves through the Granada region and into 2010.
Notes to editors
For more information contact the Argos press office at iris PR: 020 7922 8111
Figure from independent market research agency GfK Group
About Argos
Argos is a unique retailer recognised for choice, value and convenience. It sells general merchandise and products for the home from over 700 stores throughout the UK and Republic of Ireland, online and over the telephone. In the last financial year, Argos sales were £4.3 billion.
Argos serves over 130 million customers a year through its stores. On average, 18 million UK households, or around two thirds of the population, have an Argos catalogue at home at any time.
Argos expects to add around 20 stores this year. Its internet site, www.argos.co.uk, was the most visited high street retailer online in the UK in 2008.
Argos is part of Home Retail Group, the UK’s leading home and general merchandise retailer.
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