Founder Of E! Entertainment Television Creates Custom Content For PumpTop TV
Los Angeles, CA (Vocus) August 8, 2010
THE LOOK and PumpTop TV are excited to announce a partnership that will bring the hottest celebrities in the entertainment industry to the gas pump. Covering everything celebrity related from fashion and beauty, to lifestyle and fitness, THE LOOK is three sites in one, an online network, a daily editorial and photo site, and an ecommerce store.
Created by the founder of E! Entertainment Television, Alan Mruvka, THE LOOK is bringing PumpTop TV’s audience an inside perspective into the world of celebrities. THE LOOK is creating regular custom content themed to coordinate with PumpTop TV’s topic of the week.
This week, PumpTop TV will be featuring an “on the scene” view from THE LOOK at the red carpet of the Warner Bros.’ film “Flipped,” that includes an interview with writer/director Rob Reiner. “Flipped” is the newly released romantic comedy, based on the novel by Wendelin Van Draanen, about two eighth graders that start to have feelings for each other despite being total opposites.
Later this month, PumpTop TV will be showcasing tech themed content. THE LOOK will be providing PumpTop TV’s audience with an inside peek at Comic-Con 2010, featuring stars from some of today’s hottest television shows, including Thomas Jane (“Hung”), Scottie Thompson (“Trauma” / “Skyline”), and Sam Trammell (“True Blood”).
Doug Woo, Executive Vice President of AdtekMedia, the parent company of PumpTop TV, said, “PumpTop TV is extremely excited to have such a unique partnership with THE LOOK. THE LOOK has such a wide variety of celebrity content that pairs perfectly with our weekly themes. People love celebrities and are always drawn to them. By providing an inside look into the lives of celebrities we feel that THE LOOK will make our audience’s experience at the pump more entertaining and enjoyable.”
Alan Mruvka, Founder and CEO of THE LOOK, added, “We’re thrilled to bring custom content to PumpTop TV. THE LOOK is always looking for new and creative ways to expand our audience and PumpTop TV’s network is the perfect avenue to do so.”
PumpTop TV is part of a nationwide affiliate network with Outcast that provides advertisers and content providers a combined audience reach of more than 20 million motorists each month on over 12,600 screens at service stations throughout the U.S. The PumpTop TV network features high definition, state-of-the-art screens, and localization capabilities that allow content providers and advertisers to reach viewers not only on a national level, but locally and at specific individual stations.
About THE LOOK
THE LOOK is the exciting new network from the founder and creator of E! Entertainment Television, Alan Mruvka. Created for women, THE LOOK covers everything celebrity from fashion and beauty, to lifestyle and fitness. Through its numerous fashion and beauty experts, THE LOOK editorial team gives the audience an inside perspective into the world of celebrity lifestyle. THE LOOK is really three sites in one, an online network, a daily editorial and photo site, and an ecommerce store. As a network, THE LOOK initially features four original series including: “On the Scene,” “Fashion Diva,” “DIY: Do It Yourself,” and “Beauty School.” Viewers can find these series online at thelooktv.com and in the future on cable, satellite, syndication, mobile and in the international markets. As an editorial and photo site, THE LOOK features hundreds of articles and celebrity photos updated daily. In addition, each celebrity photo is enhanced with an ecommerce rollover capability that allows the consumer to purchase similar items to those worn by the celebrity in the photo. As an ecommerce store, THE LOOK offers hundreds of fashion, beauty and lifestyle products for sale on the site, both name and celebrity brands.
About AdtekMedia and PumpTop TV
PumpTop TV is a leading nationwide digital media network located at-the-pump. Utilized by major brands such as American Express, Chase, Verizon and Yahoo, PumpTop TV delivers a captivated audience of millions of consumers each week via an engaging and fully programmed mix of entertaining content and advertising. The network is owned and operated by AdtekMedia, Inc., a leading out-of-home digital media provider that combines inventory management and sales tools for out of home ad units and content insertion. For more information, please visit www.pumptoptv.com.
MEDIA CONTACT:
Spence Bovee
310.722.9191
spence(at)thelooktv(dot)com
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